This 60-second advertising spot was created as a reimagined narrative using existing USA Cycling footage and imagery, edited to form a unified, cinematic campaign piece.

The objective was to transform a library of moments into a cohesive story; one that captured the intensity, discipline, and emotion of the sport while aligning with the visual standards of modern broadcast advertising. Through pacing, sound design, and narrative structure, the edit reshapes disparate visuals into a single, purposeful message.

Rather than functioning as a highlight reel, the piece was constructed as a true advert: driven by rhythm, restraint, and storytelling clarity.

An exercise in authorship through post-production; where story is built by the cut.