This Hulu campaign was developed to position VIDA Dental Studio’s cosmetic care within the visual language of premium, national advertising — not traditional local healthcare marketing.

The objective was to elevate cosmetic dentistry beyond before-and-after culture and instead frame it as an experience defined by confidence, precision, and restraint. Through controlled lighting, cinematic pacing, and editorial composition, the spot communicates transformation not as spectacle, but as presence.

Designed for broadcast and streaming environments, the piece introduces VIDA to a wider audience with a tone that feels intentional, modern, and unmistakably brand-led — aligning dental aesthetics with the standards of high-end commercial storytelling.

A cosmetic dental ad built to stand alongside lifestyle, beauty, and fashion advertising.